![]() ![]() Large color gamut in naturally beautiful colors In this way, no details are lost in the shadows and the bright areas of the image do not burn out. With XR OLED Contrast, the brightness is specifically adjusted for the brightest areas of the image and the deepest blacks. He creates images with depth and natural colors. ![]() The Cognitive Processor XR enhances images by mimicking human vision. More depth and detail with pure blacks and bright highlights The back of our large-screen models consists of up to 40% sustainable materials. The BRAVIA XR TVs not only impress with their design, but are also environmentally friendly. Get on-screen answers, control smart home devices, and more. Ask Google "What should I watch?" for personalized recommendations, or search by title or genre. Search for movies, series and music with the voice control of your remote control. Your television makes it easier for you to operate. Control your TV experience with your voice Experience the new dimension of entertainment - with sound and image in perfect harmony. Hear clearer and more precisely positioned audio for all content. With Sony's advanced screen speaker technologies featuring the Cognitive Processor XR, any sound source creates immersive sound. With the unique OLED screen, this technology delivers true-to-life images with the ultimate in pure blacks. The revolutionary processor analyzes like the human eye and optimizes hundreds of thousands of elements in no time at all. Exceptional, true-to-life OLED imagesĮnjoy stunning OLED contrasts with deep, natural and lifelike images. Inspired by how people see and hear, it offers a whole new immersive experience. Sony's BRAVIA XR TV takes picture and sound to a new level with the Cognitive Processor XR. 291556 World's first TV with cognitive intelligence ![]()
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